Venu Ayyar: How metal packaging can liven up sales

Today, everyday products have short lives but long-lasting impacts. Increasing materials circularity will decrease the amount of single-use packaging and increase the materials’ life cycle. However, what is often perceived with packaging, is single-use purpose. Packaging is there to fulfill its mission – one time only. Either it is pulled off in order to start using the product it holds inside, or it is thrown away as soon as the packaging content runs out. The result is the same. This is the biggest advantage of metal packaging, according to Venu Ayyar, associate director of the Metal Contain

by Venu Ayyar